Lean LaunchPad NYU ITP Class 2: Value Propositions and Pain

We covered the Value Proposition, and pain-driven design, and with additional design research and lean ux approaches to get underneath stated, easy-to-find pain points.

Thanks Tarikh Korula for telling us the story of Seen.co.

For next week:

Watch the Customer Segments lecture.

Read Business Model Generation, 126-145.

Read The Founder’s Dilemma (HBR) and optional – The Founder’s Dilemma Noam Wasserman (Stanford Entrepreneurial Thought Leaders Podcast)

The Lean UX Manifesto by Anthony Viviano

Post discovery narratives on your team blog.

How to format for next week – and this is critical to ensure that your team can cover what you need to cover in the 5 minutes.

  • Cover slide WITH YOUR NAMES and your quick description.
  • What hypotheses related to your value proposition and segments did you test last week. What did you validate. What did you invalidate. Who did you talk to in order to validate these hypotheses.
  • Share the Latest version Business Model Canvas with changes marked
  • Share any updates to your Market size (TAM, SAM, Target Market)
  • Propose experiments to test your customer segments. What constitutes a pass/fail signal for each test?

Links for further understanding:

Value Proposition Canvas: Business Model Generation

Legal Zoom Kauffman Foundation Startup Environment Index 2012

Interviewing Users: How to Uncover Compelling Insights: Steve Portigal

Universal Methods of Design: Bella Harrington, Bruce Hanington.

DSchool Bootcamp Bootleg

And this just in from Ash Maurya: How to Interview Your Users and Get Useful Feedback




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s